Saboo Computers to focus on retail

For the last two years the market for branded PCs and laptops has been on the
upswing. Banking on this trend Kolkata-based Saboo Computers last year had
opened two retail showrooms under the chain of Saboo Computers' retail
outlets.

The GC Avenue outlet is purely a branded PC and lap-top showroom that
displays products of some exclusive brands. Another one in Nager-bazar, North
Kolkata, displays PC products, components, laptops and accessories.

According to Rajesh Saboo, Director, Saboo Computers, both showrooms have
received tremendous responses. “I am very satisfied with the kind of response
the two show-rooms have received.” 

Boosted by the fabulous performance of the existing retail outlets Saboo has
planned to open two more retail showrooms this year. “I feel that in the
coming days retailing will command the market as direct interaction with the end
customers will increase more than through other mediums,” said Saboo.

“We are planning to open one retail shop in every corner and all prime
location of Kolkata as this is the main source of survival in the long run,”
he added.

Saboo is all set to enhance its BPO business also, which was launched last
fiscal. The BPO wing headed by his sister is called Saboo e-Solutions Pvt Ltd.
“We are looking for a big set up to increase our BPO operations as we feel
that we are ready to handle this project in a bigger and better way now,”
informed Saboo.

The last financial year saw Saboo Computers achieving a formidable turnover
of Rs 40 crore, registering a growth of 15 percent. For the current fiscal (2006
— 07), Saboo has set itself a target of 40 percent growth on its turnover.
“With our existing wholesale and retail business and the new showrooms to be
opened, this is the minimum growth that we are expecting,” claimed Saboo.

Piyali Guha, Kolkata, April 28