RSA, the Security Division of EMC has appointed Redington as its second
national distributor in India. The tie-up will see Redington further RSA's
entire security solutions portfolio to B and C-class cities and provide the
company with the requisite breadth within the channel community. RSA channel
distribution network comprises Access, Solutions and Signature partners. The
vendor currently has as many as 45-50 Access partners on board and will expand
its network by another 40-50 percent this fiscal.
Citing reasons for signinganother distributor, Sriram Viswanathan, Channel
Manager-India and SAARC, RSA stated, “Until now, RSA had been catering to the
India market through Select Technologies. However, Redington will enhance our
national presence and help us penetrate into the upcountry markets since
predominantly we have been present in metro
cities only till now. Some of the markets in which we want to foray are
Ahmedabad, Chandigarh and eastern parts of the country including Kolkata. RSA
will also will be able to leverage Redington's experience from working with EMC
to cater to the demand for combined solutions for storage and security.”
“As we look towards increasing our reach and foothold in the country,
Redington becomes a natural choice with its extensive reseller network and its
vast reach across cities in India,” said Amuleek Bijral, Country Manager-India
and SAARC, RSA, The Security Division of EMC. “We also foresee a growing demand
for combined storage and security solutions going forward, and Redington is the
right fit as it has been a distributor for EMC for several years now. This
partnership will help us supplement our existing channel network and reach out
to more partners and customers in the country,” he added.
As part of its growth strategy RSA will enhance its focus on its product
portfolio including secure ID and remote access management and compliance tools.
“Our primary aim is to focus on creating awareness and enabling our partners. We
will roll out a number of schemes to keep the interest of the partners alive and
boost our sales further,” added Viswanathan.