RS Computer unfolds new channel roadmap

Chennai based RS Computer Enterprises, a national distributor for Bitdefender security products, has announced their channel roadmap for the forthcoming fiscal. The channel roadmap includes regular events, training programs, product-awareness activities for channel partners and their services team.

Speaking to The DQ Week, Govind Marda, CEO, RS Computer Enterprises, said, "We are planning to appoint a distributor for every state. Also, the distributor can appoint sub-distributors in the respective regions based on geographical locations." He also added that the territories will be small so that service can be done comfortably within a small perimeter.

Speaking on the channel strategy, Marda said, "From April, we shall be conducting events and product demonstrations for partners across the country." He also invited channel partners to take part in the sessions and network with Bitdefender. Focusing more on tier-2 and tier-3 towns, Marda said, "Our focus is mainly on SOHO vertical and opportunities are aplenty from home users mainly from the tier-2 and tier-3 market." On the trainings, he said, that they have deployed three field-engineers exclusively for training not just the owners, but also the employees of the channel partners.

He also said that Bitdefender is rolling out various schemes for partners on a m-o-m basis and the prices are also very competitive. On sales and marketing support, he said, that there is a hotline number to support the queries of the partners as well as the customers, apart from the regular marketing supports via advertisements in channel publications and other marketing supports whenever needed.