Rittal goes green by introducing RiMatgmail

Contributing to the eco factor, enclosures giant Rittal has entered the IT

ecospace. They are offering a product called RiMatgmail, for green datacenters.

It is a fully eco-friendly solution and Rittal has saved 40 percent on energy

costs compared to conventional precision air-conditioned cooling. Their CO2

emission has also reduced to a large extent.

AK Nathan, MD, Rittal India

When asked about the economicality of the product, AK Nathan, MD, Rittal

India said, "Our modular rack mounted UPS for this solution is highly efficient,

even at 50 percent load, which is not the case with most commonly used UPS

today." He further commented on the growth of enclosures and explained why this

was the case, "Enclosures cater to the capital goods industry. Due to the

economic slowdown many investments in the private sector were postponed.

However, the government sector did undertake some projects but implementation of

these were slow. As a result enclosures growth in FY 08-09 was lower than the

previous fiscal. In the coming fiscal, we anticipate a much lower growth."

Rittal plans to continue its trend of appointing more SPs and VARs this year

since it helps them in market penetration and increasing revenue. They plan to

convert the role of their sales team to development, awareness creation and

promotion—generating ample opportunities for their partners. Talking about the

kind of SPs he would like to recruit, Nathan remarked, "Basic application

knowledge in the field of networking and server hardware and structured cabling

is what we generally look for. SPs need to have able and motivated sales people

who can interact with users and end-customers and translate concepts to concrete

hardware requirements. For our datacenter system solution—RiMatrix5, SPs must be

able to leverage on the various advantages our solution provides to end-users in

terms of lower opex and high density DC applications. We are looking for

partners with a dedicated sales force, with ample experience in the IT industry

and seeking long term goals"

Rittal is planning to concentrate on BFSI and government verticals but will

continue to be an OEM supplier. Nathan also mentioned that the home segment

along with IT/ITeS is an upcoming vertical where one can generate maximum

revenue.