Reverse Logistics signs pact with Acer India

Reverse Logistics Company has joined hands with Acer to manage their returns. The agreement will allow Acer to increase customer satisfaction, reduce costs, and increase margins by managing returns in a systematic way.

Speaking on the occasion, Hitendra Chaturvedi, founder and MD, Reverse Logistics Company said, "We are pleased to have tied up with Acer to streamline their returns. In today's marketplace, customer returns are a serious liability to any business. The challenge lies in processing returns at a proficiency level that allows quick, efficient, and cost-effective collection and return of merchandise. Reverse Logistics through its state-of-the-art technology takes charge of the pan-India acquisition of Acer's returns, factory seconds, surplus, and discontinued models. This is further repaired, refurbished, repacked, and sold through our organized retail channel, GreenDust."

The risk of obsolescence and customer retention in the evolving industry of consumer electronics and PC hardware has significantly increased the role of reverse logistics. Moreover, with the strict e-waste laws that put onus on the manufacturers, Reverse Logistics Company hopes to see the more organized flow back.