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Retail reaps dividends for Eastern Logica

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DQW Bureau
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In a bid to transform the showroom into a state-of-the-art building, Eastern

Logica, part of the Kolkata-based Eastern Group, has revamped their showroom

recently, setting a benchmark in the retail sales space.

“The showroom now looks like an IT mall. The trend nowadays is to focus on

consumer experience while shopping. Thus catering to the change in consumer

outlook, we decided to brush up the appearance of the showroom”, said Gaurav

Goel, MD, Eastern Logica.

Spread over 5,500 square feet, the mall has two dedicated counters for laptop

and lifestyle products. Brandishing major brands like Dell, HP, Sony, Acer and

Lenovo, Logica is all set to complete their laptop portfolio by inducting

Toshiba into the space soon.

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The company has revamped its showroom to look like an IT

mall, which has resulted in average footfalls have tripling

“Logica has always been committed to Lenovo and sales for the same are high.

Every month, Lenovo alone accounts for over 500 boxes. However, we are also

looking forward to maximising our range of laptop brands and in sometime will

also be bringing Toshiba within our portfolio,” Goel said.

Logica claimed that it has always received a tremendous response from its

customers but after the renovation, the average footfall has tripled. “The

footfall has now trebled in two months' time boosting sales heavily. We are

targeting a 45 percent YoY growth, pushing our revenue to Rs 25 crore this FY,”

Goel added.

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Satisfied with its performance last FY, the Eastern Group, with a strong

presence in the retail segment, is now looking at aggressively promoting itself

in the enterprise segment too.

“We are now concentra-ting on the enterprise segment. We are already strong

in the distribution and retail space and now we are looking forward to enter the

enterprise scale too. Recently, we have bagged a huge order of Rs 90 lakh in the

passive component space in Bharat McNully's project in Rajarhat where apart from

the supplies, we will also be handling the network deployment. We now aspire to

enter the solutions space too in storage, networking and security.” Goel

concluded.

Logica ha bagged a major deal worth Rs 46 lakh in Bokaro, scheduled to start

on Aug 17 of this month.

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