Renovision Comnet, a Delhi based distribution company in consumables with
alliances with EPSON, CANON AND TVSE for the entire range of consumables.
Print heads is the other product line on which Renovision has focused. The
company is first tier exclusive distributor for Canon in Delhi, direct alliance
with Epson India for the Blue pack ink cart and toners, and is the
redistribution partner for TVSE consumables in Delhi and exclusive regional
distribution partnerÂ in Rajasthan and Punjab.
With a clear strategy of having first tier and preferably exclusive alliances
only, this year it has plan to put maximum focus on upcountry and NCR markets.
In upcountry, it is looking at a thin distribution model with selected dealers
and ensure that they get good returns in this business. The reason for this kind
of a model is that the products it is distributing are not high volume products
and a wide distribution channel makes business unviable for the dealers. These
products require great market efforts which is a costly affair and requires to
be supported with better margins.
Today in consumables trade, most of the products are over distributed and
dealers work on razor thin margins. “At Renovision, the endeavor is to make
business with it a profitable venture for the channel. This needs a lot of
convincing with the principals also but we are really fortunate that all the
principals we have, understand and appreciate this philosophy of business”,
said VK Trivedi, Director, Renovision Comnet.
Renovision is all set to expand its product portfolio in consumables. “We
are also launching some products in our own brand shortly. I can only say with
conviction that over a period of next one year, our channel partners will get
good returns on all the business activities we are doing and will do in coming
months." He added.
Profit to a business partner is the only factor for any business alliance to
survive and grow, that is the basic philosophy Renovision works with quipped
DQW News Bureau