Philips Electronics Singapore appointed Redington India as its direct
shipment distributor for Philips range of LCD monitors for entire India
territory.
Redington will import Philips LCD monitors directly for distribution and sale
in India through its extensive distribution network. Philips ElecÂtronics
Singapore also has appointed Redington India as its service provider for
monitors in India. Philips LCD monitors offer three-year on-site warranty
support.
Bob Kobes, VP and GM-Philips Consumer Lifestyle, Category Monitors said,
“Redington India is the natural choice as a distributor in our efforts to
establish Philips LCD monitor sales in India, as they played an important role
in our earlier successes. Our strategic tie-up with Redington will help us in
our distribution depth and growth plans in India in our launch of new Series-9
range of monitors.”
Sethumadhavan, Head-Strategic Business Unit, Components, Redington said,
“Philips is a strong consumer brand and we expect Philips Monitors to grow
faster than market. We will be able to leverage our existing channels and
provide extensive reach for Philips Monitors.”