Redington to distribute Eaton power supplies

DQW Bureau
New Update


Eaton Corporation has appointed Redington as its national distributor for

power supplies across the country. With the new appointment Eaton is targeting

the metros and B and C-class cities. The company is eyeing small and medium

enterprises, SOHO, networking and industrial market.

Speaking on the occasion, Deepak Sharma, GM-South Asia, Eaton Corporation

said, “With this tie-up, we are planning to increase the availability of our

products throughout the country.”

Commenting on the reason for tying up with a national distributor, Gupta

said, “Our business has been expanding and we thought it was the right time to

sign up with a national distributor who could take our business to customers

through its large channel base and hence we initiated our relation with



When enquired about positioning of the brand in the market, he said, “A

couple of factors that will help us to gain a strong base in the market are the

better margins, profitability and reliability of our products.”

Sharing the channel appointment program, Anand Chakravarthy, Director,

Redington said, “Over the next six months we will appoint around 300 partners

and out of them we will develop a base of 40 exclusive partners who will target

the customers for high-end UPS solution.”

Redington will appoint partners from its existing channel base, and the

procedure for identifying them has already been started. The after-sales service

will be provided by Eaton through its nine service centers located across the

country. Redington and Eaton will jointly provide a training program followed by

a certification program for the channel.