RateToRate to intro custom PC configurator

Based out of Asia's largest IT hub, RateToRate is banking high on e-commerce. With an objective to offer interface to worldwide customers, the company is offering Web-based technical support, solutions and products.

The company, that offers more than 250 product categories, plans to come up in a big way in 2013. The company said that they would also leverage funds from Angel Investors to scale up operations.

Vinay Nahata, founder and CEO, RateToRate said that with a vision to bring Nehru Place closer to consumers, they offer customers a competitive pricing and pre-and-post sales service backed by their technical support team.

Nahata also informed that they have integrated various customer-friendly tools and widgets onto their Website. "We plan to offer unique value propositions in many ways, catering to different market segments," he said.

The company said that their roadmap includes association with all major brands in IT and strives to be one of the leading e-commerce player in the IT domain. "With new widgets and tools, we can help customer make an informed buying decision," Nahata added.

RateToRate is also expected to include security and surveillance products to their portfolio and will introduce features such as laptop battery finder and custom PC configurator.

Nahata, however, chose not to disclose the time frame for new features, but believes that it would serve customers in a unique fashion. "We have an impeccable sourcing in place to facilitate resellers, and corporate and institutional buyers as well as retail customers," he concluded.