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is that time of the year again when
prepares for the most
popular and highly appreciated program for the channel partners known
as the 'Voice of Partners', the Channel Business Forum (CBF). This is
the sixth edition of CBF which is held across the country targeting
towards 50 cities.
“
is an equal opportunity forum that brings together participating
vendors and channel partners on a common platform. Rashi initiated
CBF event series to inform, educate and train channel partners on the
upcoming technologies and products. The CBF event series focus on
imparting knowledge and skill sets to the members of the IT value
chain to help them run their businesses better. CBF-VI is based on
the theme, 'Voice of Partners,' which aims at empowering partners to
voice their opinion through unique format of audience polling on the
lines of Amitabh famed KBC. As a national distributor, Rashi
Peripherals has always looked upon the feedback from partners as
stepping stones in its journey towards new horizons,” said Rajesh
Goenka, VP-Sales and Marketing, Rashi Peripherals. CBF-VI
will travel across 50 cities spanning all categories aiming to cover
more than 5,000 partners within three months' duration. The phase 1
of CBF-VI will begin from Nasik and Amravati simultaneously from 12
November onwards and end at Kota in January 2011. The theme for this
year's CBF is 'We care for nature.' In
its sixth year, CBF promises to help its partners take informed
decisions. Together, with the vendor partners like ADATA, APC, ASUS,
Lenovo, Logitech and Toshiba, Rashi claims to share its wealth of
information, knowledge, and practical experience in a manner never
attempted before.
Pansari, Director;
Peripherals, said that they need to keep its
partners abreast of all the developments as they have maintained
consistency in keeping them trained and also helping in the updation
of collecting valuable feedback form the partners. “This year, we
have seen the market picking up a momentum which looks strong enough
to continue in future. The feedbacks from our partners have helped us
enormously in formulating future growth strategies. Through CBF-VI,
we will be reaching out to partners, in the top 50 cities excluding
metros, to empower them to voice their concerns and opinions,” he
added. Talking
about the expansion of branches Goenka said, “Rashi has experienced
a decent jump in the terms of qualitative business, and the success
of CBF will be an icing on the cake for us. We are also planning to
add more branches by the end of march. Currently, we are catering to
55 branches and we are definitely targeting the north starting form
Ludhiana and UP. We have a strong foothold in the other regions and
feel that we need to get close to the partners in order to get mirror
view of what partners actually thinks about our products and
brands.”