Rashi to expand its branches in the north

DQW Bureau
New Update



is that time of the year again when href="">Rashi

prepares for the most

popular and highly appreciated program for the channel partners known

as the 'Voice of Partners', the Channel Business Forum (CBF). This is

the sixth edition of CBF which is held across the country targeting

towards 50 cities.

face="Times New Roman, serif">CBF

is an equal opportunity forum that brings together participating

vendors and channel partners on a common platform. Rashi initiated

CBF event series to inform, educate and train channel partners on the

upcoming technologies and products. The CBF event series focus on

imparting knowledge and skill sets to the members of the IT value

chain to help them run their businesses better. CBF-VI is based on

the theme, 'Voice of Partners,' which aims at empowering partners to

voice their opinion through unique format of audience polling on the

lines of Amitabh famed KBC. As a national distributor, Rashi

Peripherals has always looked upon the feedback from partners as

stepping stones in its journey towards new horizons,” said Rajesh

Goenka, VP-Sales and Marketing, Rashi Peripherals. CBF-VI

will travel across 50 cities spanning all categories aiming to cover

more than 5,000 partners within three months' duration. The phase 1

of CBF-VI will begin from Nasik and Amravati simultaneously from 12

November onwards and end at Kota in January 2011. The theme for this

year's CBF is 'We care for nature.' In

its sixth year, CBF promises to help its partners take informed

decisions. Together, with the vendor partners like ADATA, APC, ASUS,

Lenovo, Logitech and Toshiba, Rashi claims to share its wealth of

information, knowledge, and practical experience in a manner never

attempted before.

face="Times New Roman, serif">Suresh

Pansari, Director; href="">Rashi

Peripherals, said that they need to keep its

partners abreast of all the developments as they have maintained

consistency in keeping them trained and also helping in the updation

of collecting valuable feedback form the partners. “This year, we

have seen the market picking up a momentum which looks strong enough

to continue in future. The feedbacks from our partners have helped us

enormously in formulating future growth strategies. Through CBF-VI,

we will be reaching out to partners, in the top 50 cities excluding

metros, to empower them to voice their concerns and opinions,” he

added. Talking

about the expansion of branches Goenka said, “Rashi has experienced

a decent jump in the terms of qualitative business, and the success

of CBF will be an icing on the cake for us. We are also planning to

add more branches by the end of march. Currently, we are catering to

55 branches and we are definitely targeting the north starting form

Ludhiana and UP. We have a strong foothold in the other regions and

feel that we need to get close to the partners in order to get mirror

view of what partners actually thinks about our products and