Rashi rolls out rewards for SIs

Rashi Peripherals has rolled out a cash reward program for SIs in Mumbai from
the first week of July 2002. However, the SI can make these purchases only from
a GLD (Genuine Logitech Dealer) or an ARP (Authorized Rashi Partner). Also, the
SI has to register himself with Rashi Peripherals on their Web site www.rptechindia.com.

Rashi's objective of organizing this promotion for SIs is to push the sales
of its own ARPs. Said Rajesh Goenka, Divisional Head, Rashi Peripherals,
“Usually we run direct promotions and schemes for our second-tier channel.
This time we decided to run a promotion that will be beneficial to the third
tier as well.” The deadline for the scheme has not been decided. “Since this
is a monthly claims scheme we might extend it indefinitely depending on the
response,” Goenka said.

Currently Rashi sells over 2,500 new touch keyboards monthly and almost three
time this quantity of value key mice in Mumbai. The company hopes to increase
sales by at least 30 percent with the introduction of this scheme.

Vinita Bhatia

(CNS)