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Rashi rolls out rewards for SIs

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DQW Bureau
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Rashi Peripherals has rolled out a cash reward program for SIs in Mumbai from

the first week of July 2002. However, the SI can make these purchases only from

a GLD (Genuine Logitech Dealer) or an ARP (Authorized Rashi Partner). Also, the

SI has to register himself with Rashi Peripherals on their Web site www.rptechindia.com.

Rashi's objective of organizing this promotion for SIs is to push the sales

of its own ARPs. Said Rajesh Goenka, Divisional Head, Rashi Peripherals,

“Usually we run direct promotions and schemes for our second-tier channel.

This time we decided to run a promotion that will be beneficial to the third

tier as well.” The deadline for the scheme has not been decided. “Since this

is a monthly claims scheme we might extend it indefinitely depending on the

response,” Goenka said.

Currently Rashi sells over 2,500 new touch keyboards monthly and almost three

time this quantity of value key mice in Mumbai. The company hopes to increase

sales by at least 30 percent with the introduction of this scheme.

Vinita Bhatia


(CNS)

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