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Peripherals announced
'Introductions' from Rashi-a 20-city event that will showcase new
brands and products and expected technology arrivals from company's
vendor partners. It further aims to update partners in B and C class
cities on new brands and technologies.
is
an attempt by Rashi to provide one of its kind 20-city launch pad
to all its participating vendors to showcase the upcoming trends in
the IT markets of India. “Most of the partners especially in
non-metros are not updated on the new brands and upcoming products,
so we have focused specifically on B and C class cities to introduce
the new range of offerings from Rashi. Our core objective is to
introduce our partners to new brands and technologies as and when
they arrive in the market so as to keep them updated,” said Rajesh
Goenka, VP-Sales and Marketing, Rashi Peripherals.
The event will see launch of upcoming
technologies and products, namely Asus Eee PC and notebook range, ECS
motherboards, Toshiba External HDDs, Targus bag packs and accessories
and ATI-XFX graphic cards. The event will also see announcements of
expected product arrivals. It will cover Rajkot, Indore, Raipur
and Nagpur in the West zone; Jaipur, Gurgaon, Ghaziabad, Dehradun and
Ludhiana in North; and Vijaywada, Vizag, Bhubaneswar, Guwahati,
Siliguri, Patna, Madurai, Coimbatore, Trivandrum, Cochin and
Mangalore in East and South zones. The event has already commenced
from September 15, 2010 and will end on October 22, 2010. Rashi
Peripherals had a great year, as
it added several new vendors to its portfolio. Rashi currently has a
dealer network of over 8,000 partners, of which roughly 800 were
added in the last fiscal. The stability in its human resource and
channel network has helped the company to project itself positively
to its principles.