Rashi plans overseas bonanza for Asus dealers

Rashi Peripherals, the national distributor for Asus products has decided to
reward the top performing partners for the brand with two overseas trips. Over
130 partners will be taken to Dubai while around 40 will be taken to New Zealand
in the next couple of months. Recently, Rashi had taken select Logitech partners
to Las Vegas.

Earlier, Rashi used to have regular incentive programs where it would take
the best performing partners for overseas jaunts, which had slowed down the last
year. This was the brainchild of Rajesh Goenka who rejoined Rashi as VP-Sales
and Marketing, after a stint as the Country Manager for vNidia.

“We used to have these trips regularly for our key partners under different
brands on a regular basis earlier but the concept was diluted last year. We will
restart it again this year and partners can look forward to more such exciting
trips from Rashi,” he said. He felt that such incentive programs are much needed
to infuse positivity in the channel and push partners to better their business.

This year Rashi is going to reinforce its focus on smaller towns and cities
because the business in metros has begun to stagnate. According to a survey
conducted by The Rural Marketing Associa­tion of India (RMAI), there has been no
impact of the economic slowdown on the rural economy in India and given that
more than 60 percent of India's income comes from the rural segment and small
towns, this is an important fact to be noted. “We currently have 53 offices and
service over 400 cities from these. We will focus more aggres­sively on the
smaller towns and cities this fiscal,” said Goenka.

The company is working on different channel verticals like systems
integrators, dealers, corpo­rate channel partners and large format retailers.
Right now, it is focusing on the first two, as the business from LFRs and
corporate channel has dipped. This year, Rashi is also planning on getting more
vendor alliances, which is contrary to the sentiments shared by most national
distri­butors who are looking at consolidating their existing tie-ups.