Rashi opens its 37th branch in Patna

DQW Bureau
New Update


Rashi Peripherals has announced the opening of its 37 branch at Patna.

According to the press release, with this Rashi now has the largest IT

distribution network in India.

Rashi has chalked put the plans for the FY 2005-06 and plans to further

stren-gthen its presence in C& D Class cities. As a part of the

infrastructure expansion and development program, Rashi will increase its direct

presence in five more cities.

As per Rajesh Goenka, Div- Head Rashi Peripherals, "Now we have branch

opera-tions in almost each and every state, except North-East which is

collectively catered by Guwahati branch. Rashi will be launching various

marketing initia-tives. We already have a dedicated Marketing Team at Corporate

Office, which is supported by branch sales team. With the increase in the

products range Rashi has already initiated the nece-ssary process of increasing

the marketing and sales manpower induction and training program."


To educate the channels about the existing and new product lines and to en-hance/sustain

the business and profitability of its channel partners, Rashi will organize

various promotions and incentive programs. Rashi plans to further increase the

service support by brining in 24 hours warranty at all of its branch locations.

Today Rashi Peripherals is Rs 220 crore company with over 260 members. It

currently distributes pro-ducts from companies like Altec Lansing, ASUS, Com-pex,

Edifier, HP, IBM, Logi-tech, Microtek, Netgear, Ozaki, Pixelview, Sony, and XFX

through its 3,000 strong reseller channel.

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