Rashi-Logitech to invest $ 50,000 in retail business

Rashi Peripherals together with Logitech is investing around $ 50,000 to promote retail activities in the country. The company is calling it the Logitech Retail Revolution that would be implemented in three phases. 

Manish Aher, Manager-Retail Strategy, Rashi Peripherals revealed this during the official inauguration of the Logitech Retail Program (LRP). "Our ultimate goal is to have Logitech visibility and availability at every corner and for this we will map every city," he said.

The LRP is initiated and spearheaded by Rashi for developing retail business for Logitech. "LRP is a nationwide plan in which more than 50 outlets would be developed and accredited by both Rashi and Logitech in the first phase," said Suresh Pansari, MD, Rashi Peripherals. The products are being put on live display for the users to get hands-on experience of the same. 

"The LRP will help PC users in the country to touch and feel the class of Logitech products," he added. Under the LRP initiative, Rashi provides Logitech signboards, shelving and stands in the retail stores. A Logitech kit is being given under the demo plan. Special schemes, promotions, PoP, contest are also planned exclusively for the LRPs. Product training will be given on regular intervals along with special LRP certification from Logitech and

Rashi. 

Said Gavin Wu, VP (Sales and Marketing), Logitech, "Logitech has an array of premium products, which consist of cordless desktops, accessories for hand held devices, digital cameras, speakers and other high-end mice. These premium products cannot be sold by just pushing them through channel but instead require lot of visibility, branding and convincing power, which only a retail counter can provide."

Nelson Johny


(CNS)