Rashi launches Cordless Freedom Optical

DQW Bureau
New Update

Rashi announces DhanRashi

Nelson Johny

Keeping the festive season in mind, Rashi Peripherals has announced two schemes for the channel community and end-users in the OND quarter, under the banner of the

"Dhan Kamao Rashi Ke Sangh" program.

The scheme for channel partners -- DhanRashi -- has different slabs based on the gross sales value that will be achieved by partners on different brands distributed by

Rashi. The starting slab for eligibility of the scheme is Rs 1.5 lakh and ends at Rs 70

lakh. Brands included in this scheme are Logitech, Asus, Prolink, Cnet, Jetway and

RPtech, among others.

"This is not like any other scheme where you gather points by selling anything. The scheme is based on different value set for different brands," says Rajesh

Goenka, Division Head. "We want our partners to perform. The scheme is looking at quality and not just quantity," he adds.

Prizes for the scheme, starting from the top level are a Maruti 800 car, diamond and gold jewelry, Hero Honda bikes, air-conditioners, digital cameras, gold coins and Sony audio system. Redemption of claims will be done during the second-half of January 2002.

For the end-users, Rashi in association with Logitech has announced the

"Lakhpati offer". In this case the gifts will be in the form of gold and silver coins.


Mumbai-based Rashi Peripherals, a leading distribution company in the country and a prime partner for Logitech, has recently launched Logitech's Cordless Freedom Optical in the market. The Cordless Freedom Optical combines Logitech's top-selling Cordless MouseMan Optical, with a sleek keyboard featuring Logitech's custom Zero Degree Tilt design. "Rashi always provides the latest in technology through its vendor partners and this is a part of this initiative," said Gayathri Rao, Marcom Manager - Chennai Region, Rashi Peripherals Pvt Ltd.

The Cordless Freedom Optical pack is priced at Rs 8,000 (excl tax) and the company is confident of making good numbers with it. The product comes with one year warranty period.


The new product comes with several advanced features and its Zero Degree Tilt design offers comfort and ease of use to the buyers. Zero Degree Tilt is a new industrial design that keeps the key-plane parallel to the desk surface. This ultra-slim profile helps to increase comfort by allowing the wrist to remain in a neutral position while typing.

Some of the key features of the product include iNav for one-touch Internet navigation, special multimedia controls to facilitate music access, iTouch technology for programming the hot keys to go to their favorites instantly.

Rashi's main dealers in this region are Supreme Computers, Delta Computers, Magnum Computers, RC Automation and Devaraj Computers, besides 300 other channel partners in South.