Rashi impresses partners with cruise trip

05 Dec 2001 00:00 IST

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Market slowdown notwithstanding, Rashi Peripherals impressed its partners by
taking them on a cruise of South-East Asia. It kept its word given to partners
at Jaipur last year, that it would take them out of the country this year as a
reward for their performance.

Rashi
looks at B-class cities to beat slowdown

Nelson
Johny

Rashi Peripherals has been organizing a
series of roadshows in B and C-class cities with an aim to beat the
slowdown that has affected its business. So far Rashi had covered five
cites, which include Ranchi, Guwahati, Raipur, Nagpur and Jaipur. Cities
in the offing are Chandigarh, Ludhiana, Meerut, Kanpur, Coimbatore and
Trivandrum.

"The response has been too
good," says Rajesh Goenka, Divisional Head. "The idea behind
these roadshows is to create an awareness in these cities about our
products," says Rajesh.

The series of roadshows is a part of
Rashi's expansion plans that has been happening in the last six months.
"At the rate of one office per month, we have added around six to
seven branch offices in the last six months," says Rajesh.

Increasing the number of offices has
helped Rashi maintain volumes even in times of a slowdown. "Had we
not increased our spread, we could have gone down in such times," he
adds.

(CNS)

"There may be a slowdown in the market, but not at Rashi," says a
confident looking Suresh Pansari, head of Rashi, who sailed with partners on
board Super Star Virgo from Singapore to Malaysia and Thailand, "The
purpose of the cruise was to strengthen our bonds with partners."

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Eighty-five partners, eight principals, several branch heads and Rashi top
management flew into Singapore not only from major metros but also from cities
including Guwahati, Chandigarh, Pondicherry and Ahmedabad. "When many other
distributors are worried about the current slowdown, Rashi has gone ahead and
organized this fabulous event which shows that the company is serious about
strengthening its relationship with partners," says ON Reddy of Obel
Computers in Secunderabad.

The cruise was more of pleasure than business for partners since the official
Authorized Rashi Partner (ARP) meet lasted only for three hours on the second
day. The ARP meet gave an opportunity for the principals of Rashi including
Logitech, AsusTek, Labtec, CNet, Sony, Microtek, Prolink and Aiosys to present
their new products and technology roadmaps. "The gathering gave principals
an opportunity to spend quality time with their partners," says Shawn Shu
of AsusTek.

On the final day of the trip, partners were presented with Genuine Logitech
Dealer certificates at the jazzy Planet Hollywood. "The certificates were
awarded in recognition of the brand loyalty that partners have shown towards
Logitech," says Rajesh Goenka, Divisional Head, Rashi peripherals.

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(CNS)

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