Rashi impresses partners with cruise trip

DQW Bureau
New Update


Market slowdown notwithstanding, Rashi Peripherals impressed its partners by

taking them on a cruise of South-East Asia. It kept its word given to partners

at Jaipur last year, that it would take them out of the country this year as a

reward for their performance.


looks at B-class cities to beat slowdown


Rashi Peripherals has been organizing a

series of roadshows in B and C-class cities with an aim to beat the

slowdown that has affected its business. So far Rashi had covered five

cites, which include Ranchi, Guwahati, Raipur, Nagpur and Jaipur. Cities

in the offing are Chandigarh, Ludhiana, Meerut, Kanpur, Coimbatore and


"The response has been too

good," says Rajesh Goenka, Divisional Head. "The idea behind

these roadshows is to create an awareness in these cities about our

products," says Rajesh.

The series of roadshows is a part of

Rashi's expansion plans that has been happening in the last six months.

"At the rate of one office per month, we have added around six to

seven branch offices in the last six months," says Rajesh.

Increasing the number of offices has

helped Rashi maintain volumes even in times of a slowdown. "Had we

not increased our spread, we could have gone down in such times," he



"There may be a slowdown in the market, but not at Rashi," says a

confident looking Suresh Pansari, head of Rashi, who sailed with partners on

board Super Star Virgo from Singapore to Malaysia and Thailand, "The

purpose of the cruise was to strengthen our bonds with partners."


Eighty-five partners, eight principals, several branch heads and Rashi top

management flew into Singapore not only from major metros but also from cities

including Guwahati, Chandigarh, Pondicherry and Ahmedabad. "When many other

distributors are worried about the current slowdown, Rashi has gone ahead and

organized this fabulous event which shows that the company is serious about

strengthening its relationship with partners," says ON Reddy of Obel

Computers in Secunderabad.

The cruise was more of pleasure than business for partners since the official

Authorized Rashi Partner (ARP) meet lasted only for three hours on the second

day. The ARP meet gave an opportunity for the principals of Rashi including

Logitech, AsusTek, Labtec, CNet, Sony, Microtek, Prolink and Aiosys to present

their new products and technology roadmaps. "The gathering gave principals

an opportunity to spend quality time with their partners," says Shawn Shu

of AsusTek.

On the final day of the trip, partners were presented with Genuine Logitech

Dealer certificates at the jazzy Planet Hollywood. "The certificates were

awarded in recognition of the brand loyalty that partners have shown towards

Logitech," says Rajesh Goenka, Divisional Head, Rashi peripherals.