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Rashi impresses partners with cruise on board super Star Virgo

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DQW Bureau
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Market slowdown notwithstanding, Rashi Peripherals impressed its partners by taking them on a cruise of South-East Asia. It kept its word given to partners at Jaipur last year, that it would take them out of the country this year as a reward for their performance.

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"There may be a slowdown in the market, but not at Rashi," said a confident looking Suresh Pansari, head of Rashi, who sailed with partners on board Super Star Virgo from Singapore to Malaysia and Thailand, "The purpose of the cruise was to strengthen our bonds with partners."



Rashi looks at B-class cities to beat slowdown

Rashi Peripherals has been organizing a series of roadshows in B and C-class cities with an aim to beat the slowdown that has affected its business. So far Rashi had covered five cites, which include
Ranchi, Guwahati, Raipur, Nagpur and Jaipur.

Cities in the offing are Chandigarh,
Ludhiana, Meerut, Kanpur, Coimbatore and Trivandrum. "The response has been too good," said Rajesh
Goenka, Divisional Head. "The idea behind these roadshows is to create an awareness in these cities about our products," added
Goenka. The series of roadshows is a part of Rashi's expansion plans that has been happening in the last six months. "At the rate of one office per month, we have added around six to seven branch offices in the last six months," said
Goenka. Increasing the number of offices has helped Rashi maintain volumes even in times of a slowdown.

"Had we not increased our spread, we could have gone down in such times," he added.

Eighty-five partners, eight principals, several branch heads and Rashi top management flew into Singapore not only from major metros but also from cities including Guwahati, Chandigarh, Pondicherry and Ahmedabad. "When many other distributors are worried about the current slowdown, Rashi has gone ahead and organized this fabulous event which shows that the company is serious about strengthening its relationship with partners," as per ON Reddy of Obel Computers in
Secunderabad.

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The cruise was more of pleasure than business for partners since the official Authorized Rashi Partner (ARP) meet lasted only for three hours on the second day. The ARP meet gave an opportunity for the principals of Rashi including Logitech,
AsusTek, Labtec, CNet, Sony, Microtek, Prolink and Aiosys to present their new products and technology roadmaps. "The gathering gave principals an opportunity to spend quality time with their partners," said Shawn Shu of
AsusTek.

On the final day of the trip, partners were presented with Genuine Logitech Dealer certificates at the jazzy Planet Hollywood.

"The certificates were awarded in recognition of the brand loyalty that partners have shown towards Logitech," said Rajesh Goenka, Divisional Head, Rashi peripherals.

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(CNS)

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