Channel Business Forum (CBF), the channel education series held by Rashi, now
in its fourth year, has covered 20 C, D and E-class cities across the states of
MP, Maharashtra, Andhra Pradesh, UP, Haryana, Punjab, Uttaranchal, Chandigarh,
UP, Bihar, West Bengal and Tripura. The series has 25 more towns to go before it
comes to an end.
Each city witnessed an average participation of 40-45 partners, with product
display, presenÂtations and one-on-one interactions with particiÂpating vendors
and Rashi team. In fact in certain cities like Behrampur, it was the first ever
roadshow conducted by any national distributor in India. "The warmth that we got
from partners in these locations touched our hearts," said Puneet Dhandharia, a
Team Leader from Rashi.
Besides the presentation and discussions, partners queued up to get a live
demo of the latest products and technologies.
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| (Above) Rashirepresentatives explaining features of the products on display to partners in Haldwani, Uttarakhand. (Right) Products on display in Jalandhar, Punjab |
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Describing his experience at CBF IV, Raman Jay Sah, Director-Indian Pacific
Technology, Bhagalpur said, " The concept of an event like CBF is very new to
us, as we don't get to see such events very often in our city. It's a great
initiative by Rashi and we look forward to more such events. In fact it was
great learning experience for me, in terms of knowing about upÂcoming technology
with some great product on display and even how to deal with customers/dealers."
Echoing similar sentiÂments, Sandeep Kumar, Proprietor, Delta Computer and
Communication, Chandigarh said, "This was one of the most educative event, with
a variety of products on display and live demo, which I think was the best part
of the show."