Raritan to expand channel base

With its focus towards increasing penetration in the Indian market, Raritan
Com-puter, a global provider of KVM (Keyboard, Video and Mouse) switches, is
looking forward to increasing its channel presence in the region.

Presently, the company is working with one distributor in the form of Pune
based Cubix Microsystems and 17 resellers spread across all over the country.
"Channel is an integral part of our strategy to increase business
opportu-nities. At present, we are wor-king with just one distributor who has
its presence in all the major parts of the country. Moving forward, we would be
expanding our distributor network as well as increasing the resellers to 40 by
the end of this year," informed Vinod Hingorani, Country Manager, Raritan
Computer India.

Targeting specific verticals in the government, BFSI, ITES and the BPO units
and the manufacturing sector, Raritan already has a customer base of over 200
and is looking forward to increasing this further.

"Indian market is doing pretty well. Especially sectors like the BPO
have picked up quite well. Now more and more global companies are having their
presence in India and this is encouraging them to go for our products and
solutions," Hingorani added.

Though the company has just one distributor at present, moving forward it is
looking to increase the number of national distribu-tors as well. "Cubix
already has a national footprint and we do not believe in the number game. We
would only be interested in focused distributors who can give us the added
geographic reach as well as vertical focus," Hingorani explained.

Based in Somerset, NJ, US, Raritan Computer is a provider of enterprise,
analog and digital KVM switches, serial console control, remote access, and
centralized server management solutions.

Zia Askari

New Delhi