“Rapid delivering is in our DNA, ” says Dr Werner Vogels, CTO, Amazon.com

Cloud is big and happening. The AWS re:invent 2013 was buzzing with a keynote from Dr Werner Vogels, CTO, Amazon.com. In continuation with what Andy Jassy, sr vice president, AWS said a day before, Vogels was highly emphatic on innovation and invention according to customer's requirements. Through his powerful lecture Dr Werner clearly made a opoint that how beneficial moving to the cloud is for the enterprises.
Werner Vogel's keynote saw Amazon announce that it's adding support for PostgreSQL to its Amazon Relational Database Service (RDS), to an all-round applause. What topped the keynote off, however, was the announcement of Kinesis, a service that promises to bring real-time data analysis to the average AWS user at breathtaking speed.

"Our goal is anything we can do to give you more tools to actually manage your own performance, but also to be able to provide consistent performance everywhere. "The goal immediately is to support today's workloads, but most importantly, we want to power tomorrow's workloads." Werner said focusing on innovation that AWS is known for . The need of the hour is to work backwards for the customer. The features added to the product should be in accordance with the requirements of the customer.
Vogels elaborated upon how the solutions will improve enterprises' cloud deployments. Virtually everyone places consistent performance and capacity planning at the top of their needs list. Dr Werner Vogel called upon Neil hunt and Adrian Cockcroft of Netflix and demonstrated how their collaboration was working to enhance the benefits of the cloud. Ilya Sukhar, co-founder , Parse demonstrated how no  servers are required now with storing the app's data onto the cloud and with AWS scaling is 95% faster.
 Performance drives business growth, or brings it to a halt. It's the reason why companies move to the cloud: to take advantage of flexibility and the ability to scale to optimize their performance. Consistent performance is critical to your reliability, speed, and response time - which are the keys to delivering an optimal experience to your customers.  To achieve high levels of consistency, it is essential to actively manage your infrastructure.
Similarly, capacity planning helps businesses leverage optimal performance at minimum cost. The ability to scale capacity based on usage in real time ensures that you are ready for today's workloads, as well as your needs in the future. It allows you to avoid poor performance during peak times, and over-provisioning that results in unused headroom during off-peak hours. Innovation is what sets AWS apart were Dr Werner's words and rightly so.