Quick Heal initiates social media campaign

Quick Heal Technologies in association with its digital agency CogMat has initiated a social media campaign titled '101 Uses of Gadgets without Quick Heal' which aims to create awareness on the importance of anti-virus all gadgets with regards with devices and smartphones.

Through this campaign, Quick Heal looks to reinforce the idea that IT security is not optional, but a necessity in today's connected age. The focus of this campaign is to build awareness across gadget users that security solutions are a must to protect the device as well as the data inside the device. This campaign is targeted to individual users across age group 10 years to 45 years, as smart phone devices and high end devices usage penetration is high across this age group.

Sanjay Katkar, CTO and technical director, Quick Heal Technologies, said, "101 campaign is an attempt on our part to take digital marketing seriously and to reach out as we see a lot of potential in it. The digital world is more empowering, friendly, social and it happens in real time. This was an amazing way to add the human element in the best possible way to our marketing efforts. And there is no better way than conveying our message in a lighter vein."

He further added, "These days without an effective security solution on your gadgets, one is vulnerable to potential dangers like Phishing, Identity theft, Device theft, hassles from undesired SMS and Calls, virus and malware attacks."