Pune: Festive Hit

style="background: transparent none repeat scroll 0% 0%; margin-bottom: 0in; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">Situated
on the Deccan Plateau, Pune,
also known as Punya-Nagari, is one of the largest cities in India. Once
the center of power of the Maratha
Empire in Maharashtra, the city is also recognized as the 'Queen of
the Deccan' as it is the cultural capital of the Marathis. Pune is
well-known for its educational
facilities and style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">
cultural
activities, like classical music, spirituality, theater, sports and
literature.
University, Film and Television Institute of India, National Defense
Academy, Armed Force Medical College and College of Military
Engineering. The city also boasts of a well-established presence of
glass, sugar, manufacturing and forging industries. As one of the
major industrial centers for automobile, Pune is also emerging as a
growing IT and industrial hub. The city has more style="background: transparent none repeat scroll 0% 0%; -moz-background-clip: border; -moz-background-origin: padding; -moz-background-inline-policy: continuous;">than
30
resellers deal
peripherals, including computers, UPS and servers. However, the most
selling products in the market are laptops, cabinets and CD drivers.
In the last two months, the market has been witnessing quite a good
growth, and people are demanding products from major brands, like
Acer, Dell and LG.

Speaking about the
new trends coming up
in the market, Anil Mhaske of Data Care Corporation said, “ style="font-weight: normal;">Nowadays,
customers are becoming more matured and smart. They have better
understanding and knowledge than dealers about different products.”
However, while discussing about the sales of products during the
festive season, Mhaske explained, “During the Diwali season, the IT
market usually sees a slowdown as lot of customers like to invest in
lifestyle products, spend on travel and home appliances, rather than
buying IT peripherals and products.” Pune's IT market
has a computer association-Computers and Media Dealers Association
(CMDA), which has played a positive role in helping dealers solve
their problems. However the
dealers in Pune face some issues, doing business with vendors. “This
is mainly because vendors want to keep maximum stock with them, which
is quite problematic for dealers,” expressed Mhaske. The IT market
in Pune primarily serves the education and corporate segments, as
well as SMEs.