Proview launches self branded PCs

Delhi-based Proview Electronics Pvt Ltd, manu-facturer of monitors and other

peripherals, has recently laun-ched its own brand of computers. Sabre is a

P4-based machine (2.4 GHz) with 17-inch flat monitor, 40 GB hard disc drive, 128

MB RAM and Intel chipset motherboard. The PC is loaded with Linux and priced Rs

23,500 in the market.

"We are targeting mainly corporate and small and medium businesses with

our Sabre PCs and working out aggressive strategies to posi-tion well among the

compe-titive brands. With effective supply-chain in place, Sabre will be offered

at a very competitive price which will give a winning edge for the brand,"

said T Dhanasekaran, Regional Manager (Chennai), Proview Electronics.

The company will also take the retail route to push Sabre among the home

segment. Meanwhile, Proview is going to launch its new range of LCD monitors, in

the 15-inch category, shortly. "As LCD is the trend, we also want to offer

wide range of products here to our customers. The market for TFT products is

growing everyday with fall in price and narrowing of price gap between CRT and

LCD monitors. Proview is gearing itself up to offer wide range of products in

this segment," he said.

Proview has registered a turnover of Rs 150 crore in the last fiscal and is

projecting a revenue target of Rs 250 crore for this year. Talking about its

business in Tamil Nadu region, Dhanasekaran added, "We are growing steadily

in this region with a monthly billing of Rs 45 lakh currently, and our channel

reach in Tamil Nadu is quite high networking with resellers across all key

cities such as Trichy, Madurai and Coimbatore, among others."

Proview Electronics, started off in 1995 as a manufacturer of monitors, has

diversified its business by bringing in many IT products such as UPS, cabinets,

speakers, etc. The company has a nation-wide service network with 17 centers

providing after-sales support to its customers.

CyberMedia News


Chennai