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ProDot to foray into peripherals and accessories segment

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DQW Bureau
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Delhi based ProDot, a

brand of Datalink Industrial Corporation is planning to enter the

peripherals and accessories market under its own brand name in March,

2012.

The peripherals include

mouse, keyboards, headphones, laptop adaptors, batteries, etc,

amongst others. Initially 1 lakh pieces will be floated in the market

and the prices will be set as per the industry standards. For this

particular venture, the company will import all goods from China.

Speaking to The DQWeek,

Pramod

Rajpal, CEO, ProDot, said, “We are basically a cartridge

re-manufacturing and refilling company and as a part of our business

expansion we are entering the peripherals and accessories business.

The deal is in the finalization stage and we are a group of four

persons who will look after the quality control.”

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The company has two

manufacturing units; one in Himachal Pradesh and another in Dehradun.

Its main business still remains the same and therefore ProDot might

also get into manufacturing of printers. Rajpal added, “We are in

talk with some vendors and we may manufacture our own printers.”

Currently ProDot's

distribution includes 17 CNF agents, 600 distributors and 10,000

dealers/retailers all over India. It currently sells ink worth

filling 20 lakh cartridges per month. The company is finalizing new

distribution style for the new range of accessories, which is all set

to launch.

On the issue of cartridge

re-manufacturing and refilling, ProDot shelled out its grievances

against the government and corporates and said, “The government

charges more on the import of raw materials than on finished goods so

we land up paying taxes upto 26.75%. Also, we do not flout any CVC

norms as hyped. Secondly, why should the warranty of printers be void

with the use of compatible ink as stated by printer vendors in

India?”

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