Priya to distribute Philips sound solutions

DQW Bureau
31 Jul 2003
New Update


Philips India has appointed Mumbai-based Priya Ltd as its national distributor for sound solutions range of products. Philips earlier had regional distributors across the country. "We had appointed city wise distributors but soon realized that we required increased penetration and reach. Priya was already dealing with Philips monitors for the eastern and the northern region. Presently we prefer to deal with one distributor as it also reduces competition in the channels," explained Piyush Sheth, Sales and Marketing Head of Philips India.

Philips has been selling sound solutions through channels for the last two years. It has also been simultaneously selling to the OEMs. "We have been dealing with products nationally especially with AMD and Seagate and we also have our reach across the country with our branches. In fact, on the Philips sound solutions we have aggressive marketing plans especially on the retail front. We are going to display its IT sound products at prominent locations like Crossroads and Akbarallys," revealed Rajeev Jain, GM (Sales),


Priya was earlier dealing with an imported brand called 'Jaz' but did not push it aggressively. "The product was not pushed aggressively as it was important to maintain a large inventory. This became difficult at times especially when demand and supply factors kept varying," added


Philips product range mainly includes sound cards, multimedia speakers, sound solutions etc. Philips will provide the servicing and at the same time extensive training will be provided to Priya's team.

Nancy Sudheer