Pramati to target SME segment for its application server

DQW Bureau
New Update


Pramati Technologies, an application server player in the worldwide market,

is gearing up to target the small and medium sized enterprises for its

application server solutions. “We think that there is a big market opportunity

between the larger enterprise and the mid market segments are we are in a

position to address that mid level companies with our application server

solutions,” said Sathya Narayanan, VP (Sales), Pramati.

The worldwide market for application server software platform products would

double to nearly $ 4.4 billion by 2006, according to market research firm, IDC.

“In the large enterprise segment we have bigwig companies like IBM, BEA and

Oracle but in the mid range enterprise segment we don’t have that much of

competition apart from Borland. So, we see a big opportunity and we are all set

to make sure that we get a sizable amount of market share,” he explained.

The application server segment is splitting into low-end and high-end server

solutions. On the high-end, IBM and BEA are pushing the millions of transactions

per minute threshold. This is on the low end or the mid level market where

companies like Pramati and Boreland are basically offering their technology to

go after the small-to-medium size business and the low-end transaction

processing markets.


With a network of more than 100 ISVs, the company is well poised to capture a

sizable amount of about $ 6 million market for Application server within India.

“As of now we are talking to a lot of top 200 organizations like BSNL and

ICICI within the country for our products. We are also initiating talks within

the AP government for its various e-Governance initiatives. As the government of

AP moves ahead with its integration services for various departments our

application server could prove to be an ideal choice for them when it comes to

wide deployment,” he added.

This apart, the company is counting heavily on its channel partners as well.

As of now it is having a channel partner base of 15 and the company is aiming to

double the figure within a couple of month’s time. “As we consolidate

ourselves we will increase our market presence and hence our channel network

will also see a natural growth within a couple of months we will be having about

30 channel partners,” he explained.

As the company consolidates its position within India, it is also looking

aggressively towards the South East Asian and European markets as well. The

company plans to open its sales cum marketing offices in Singapore and Europe by

the end of this financial year.

Zia Askari