Pramati to target SME segment for its application server

Pramati Technologies, an application server player in the worldwide market,
is gearing up to target the small and medium sized enterprises for its
application server solutions. “We think that there is a big market opportunity
between the larger enterprise and the mid market segments are we are in a
position to address that mid level companies with our application server
solutions,” said Sathya Narayanan, VP (Sales), Pramati.

The worldwide market for application server software platform products would
double to nearly $ 4.4 billion by 2006, according to market research firm, IDC.
“In the large enterprise segment we have bigwig companies like IBM, BEA and
Oracle but in the mid range enterprise segment we don’t have that much of
competition apart from Borland. So, we see a big opportunity and we are all set
to make sure that we get a sizable amount of market share,” he explained.

The application server segment is splitting into low-end and high-end server
solutions. On the high-end, IBM and BEA are pushing the millions of transactions
per minute threshold. This is on the low end or the mid level market where
companies like Pramati and Boreland are basically offering their technology to
go after the small-to-medium size business and the low-end transaction
processing markets.

With a network of more than 100 ISVs, the company is well poised to capture a
sizable amount of about $ 6 million market for Application server within India.

“As of now we are talking to a lot of top 200 organizations like BSNL and
ICICI within the country for our products. We are also initiating talks within
the AP government for its various e-Governance initiatives. As the government of
AP moves ahead with its integration services for various departments our
application server could prove to be an ideal choice for them when it comes to
wide deployment,” he added.

This apart, the company is counting heavily on its channel partners as well.
As of now it is having a channel partner base of 15 and the company is aiming to
double the figure within a couple of month’s time. “As we consolidate
ourselves we will increase our market presence and hence our channel network
will also see a natural growth within a couple of months we will be having about
30 channel partners,” he explained.

As the company consolidates its position within India, it is also looking
aggressively towards the South East Asian and European markets as well. The
company plans to open its sales cum marketing offices in Singapore and Europe by
the end of this financial year.

Zia Askari

(CNS)