Powercom UPS, made for India

Asia Powercom Pvt Ltd (APPL), Power-com Internatio-nal’sjoint venture com-pany
with Zeta Techno-logies, is launching a UPS, which is made esp-ecially for the
Indian cli-matic conditions. Called the IND 600A, this UPS has been certified by
the government-recognized Electronics Regulatory Telecom Lab

The IND 600A has an MRP of Rs 3,000, exclu-sive of taxes. Talking about how
this product is different from other UPS in the market, Tejas Sheth, Director,
APPL said, "Our product has an Indian output socket, while most other
brands have the international socket and then have to provide cables or con-nectors
to local users can plug their monitors to the UPS." The UPS also takes
battery backup in an off-mode.

The company plans to have channel events at 12 cities to educate partners
about this product, its unique posi-tioning in the market and why it is ideal
for Indian users. These events will be by invitation only and will comprise the
leading partners of these cities.

APPL has also introduced a launch scheme called ‘More Sale, More Smile’
to promote this new product. A point-based scheme, part-ners can win gifts
including silver co-ins, Altec Lansing AVS300 speakers, diamond pendants,
cordless phones, Nokia 1100, Philips DVD player or a Ni-kon digicam. This scheme
will be applicable for all sales made in the AMJ quarter

Vinita Suvarna Bhatia

Mumbai (CyberMeia News)