Policy-driven intiatives will achieve energy efficiency in business

What has been EMC's SMB strategy for India ?



EMC has traditionally been a large enterprise vendor, but the company

decided to expand its base and over the last one year we have consciously tried

to expand our business in the small and medium business space with some of the

products like Clarion and Celera. These products were developed right from

scratch and are not stripped down versions of our enterprise products. Thanks to

the acquisition that we made of Iomega, which is into low-end consumer segment.

This helped us leverage the brand awareness of this product line.

What is going to be the imp­act of your global alliance with Dell?



This was an extension of the earlier relationship we had with Dell and given

the success we achieved, we decided to extend it and expand it to include

unified storage solutions.

Alok Ohrie President, EMC India and SAARC

How green are EMC's products and solutions?



At EMC, we have a very clear strategy with regard to the deployment of our

green solutions. Green IT and going green is not just about technology. It is a

philosophy in itself that transcends the infrastructure and smart purchases. It

needs to be approached with a vision that only comes with self awareness. As

outlined in the Best Practices query, a company must understand its own

functioning and this can be best done with an unbiased audit conducted by

experienced professionals. We have technologies and services that will provide

our customers the best fit solution they require. With regard to green IT, we

take a holistic approach advising our customers and partners to view the

business as a whole and implement policy-driven initiatives to achieve energy

efficiency. This is aimed at reducing power consumption while achieving the

required storage and business performance.

EMC had recently announced our strategy in this regard when we announced at

our recent Innovation Day event about the future availability of software

upgrades that will allow disks to power down while spinning when they are not

needed. In terms of flash drives, SSDs weigh less and consume less energy than

hard disk drives that use rotating media. When compared to a 73GB HDD, SSD uses

30 to 40 percent less energy. Currently SSDs are very expensive as compared to

the HDDs. As the cost of the SSDs reduces over a period of time, the energy

savings will become increasingly significant.

Source: dataquest