As an extension to the already existing relationship in
other countries, Pinnacle systems and Sony India Ltd, have announced an alliance
to promote digital home video solutions in India. With the mutual understanding,
Pinnacle and Sony India would come out with bundled deals, which would include
Sony's digital handy cam and Pinnacle video editing solution.
This would help in the home video recording and editing
market to mature and grow. Pinnacle is a worldwide producer of video editing
solutions and Sony is a worldwide player in the digital video segment.
The alliance also includes co-promotion by both the
companies in order to educate the masses about each other's products and bring
value to the consumer. The companies would combine and give training to dealers
dealing in the products by both the companies and depict the compatibility
between digital handy cam and video editing solutions.
"With Sony, we wish to leverage on our respective
expertise and educate home video consumers on the endless possibilities of video
editing that they can experience using our world class products. With this
association shooting and creating home videos will be more fun and acquire a
professional look as well." Said Tawfik Djafari, MD (Asia), Pinnacle
Systems.
Speaking on the association, Itagaki, GM (Marketing),
Sony India Ltd said, "The tie up has created a strong association of
hardware and software giants in order to provide the best possible products and
services together to a very potential Indian market. Along with Pinnacle, we
would equip Indian consumers with industry-leading hardware and software so that
they can do much more with their digital handy cam's than what they have been
used to."