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PC sales cross 73 lakh units: MAIT

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DQW Bureau
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MAIT announced the findings of its Industry Performance Review for fiscal
2007-08. The total PC sales between April 2007 and March 2008, with desktop
computers and notebooks taken together, were 73.4 lakh units, registering a
growth of 16 percent over the previous year. IT consumption in 2007-08 was led
by significant growth in notebook sales, which grew by 114 percent, while
purchases of desktop units grew by only a percentage. Western and southern India
recorded maximum growth in PC consumption at 39 percent each. PC sales are
projected to touch 85 lakh units in fiscal 2008-09.

Commenting on the findings of the study, Vinnie Mehta, Executive Director,
MAIT said, “Notebook consumption has driven the PC market in India in 2007-08.
With sales crossing a million units in the second-half of last fiscal, total
sales of notebooks in 2007-08 surpassed 18 lakh units growing 114 percent over
the last year. Today, notebooks account for a quarter of the total PC market in
the country, up from less than three percent four years ago.”

Mehta further added, “Although the sales to the large enterprises were less
than expected, the overall consumption in the PC market was led by telecom,
banking and financial service sectors, education and BPO/ITeS, and the
e-governance initiatives of the Union and the State governments. The southward
trend in pricing for all IT products continued during the year due to technology
reasons and also due to intense competition. Significant growth in the home
market and steady consumption in the small and medium enterprises sustained the
market in 2007-08.”

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Western India followed by the South-led PC consumption accounting for 31
percent and 27 percent of the market respectively. Sales in both the West and
the South grew by 39 percent each over 2006-07. PC consumption in the East
increased by 10 percent accounting for 17 percent of the market, a reflection of
heightened IT activities in the region. The northern states witnessed a decline
of 13 percent in PC sales, they accounted for 25 percent of the market.

Emphasizing the need for robust internet infrastructure to boost the domestic
IT market, Mukul Singhal, President, MAIT added, “While the prices of PCs and
other access devices in India are one of the lowest in the world, to sustain the
domestic IT market, we need to strengthen our broadband infrastructure at a
rapid pace. This calls for an early resolution of the last mile and spectrum
allocation issues, without which we cannot have a virtuous cycle for domestic IT
consumption.”

Strong growth expected from SBs: AMI
Over 40 percent of SBs (small
businesses) in India have indicated plans to invest in computers for the
first time in the next 12 months, opening up a huge opportunity for
hardware, software and solution vendors. The number of people not owning any
computers (also termed as non-PC SBs) is vast-around 2.6 million in India.
On being queried, over 40 percent of them-totaling more than a
million-revealed plans for first-time PC adoption in the next 12 months.
These findings emerged from a recently concluded study by Access Markets
International (AMI) Partners, Inc.

The adoption plans of these first-time PC
buyers add up to a likely planned shipment of 1.6 million PCs in the next 12
months. Even if a small fraction of these purchase plans is translated into
actual practice, this is going to boost the overall PC installed base and PC
penetration within the nation to a significant extent.

When asked about their channel preference for
future PC purchase, 57 percent of non-PC SBs preferred the local retail
store. Retail offers many advantages, eg convenient options of buying over
the counter and scanning through the available brands and models-thus
providing a chance to weigh the pros and cons of each.

“However, an interesting trend is also the
rising popularity of local resellers/system builders/box-pushers (also known
as value-added resellers, or VARs) as a preferred channel-mainly due to
their personalized service and support. Non-PC SBs need considerable hand
holding in the initial stages, in terms of installation and occasional
troubleshooting. And herein lies the utility of VARs,” mentioned Dev
Chakravarty, Senior Analyst, AMI-Partners.

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