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PC market grows 24 percent in JAS 03: IDC

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DQW Bureau
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As per IDC India’s quarterly PC tracker, total PC unit shipments in Q3 2003 grew 17.6 percent, sequentially and 24 percent on a year on year basis in JAS 03 to reach 7 lakh units. The total consumer desktop mar-ket totaled at 218,000 units, 16 percent higher than the same period in 2002.

The consumer desk-top grew 16 percent on a year on year basis mai-nly for reasons like newer price points introduced and aggressive promo-tions by the branded PC vendors.

The press release further stated that commercial desk-tops totaled at 446,000 units with a 25 percent increase on a year on year basis. The reason for the strong growth in this category was the expansion of demand in the banking and financial services segment. IT enabled services and manu-facturing coupled with a strong growth in run rate business were other reasons paramount to the increase in numbers seen. The demand in the gover-nment and in the education space proved to be a dampener as these segments recorded sequential declines in overall market share.

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HCL gained market share and maintained the top spot in the commercial desktop space in JAS 2003 with 11.3 percent share of this form factor. HP also gained in share and totaled at 10.4 percent of the com-mercial desktops market. IBM maintained its third place in this form factor. 

HP dominated the consumer desktop market with 20,622 units in JAS 03. The vendor’s share totaled at 9.4 percent of the overall consumer desktop units shipped during the same period. HCL, stood second with 5.1 percent share of the total consumer desktops sold in the country, in JAS 2003.

In the overall desktop (con-sumer + commercial desktops) market category, HP displaced HCL to occupy the top slot in the Indian desktop market with 10.1 percent market share. Fur-thermore, HP also maintained the top slot in the overall PC (desktops + notebooks + X86) market with more than 11.0 percent market share.

The portable PC segment recorded the most impressive gains in the last quarter. Aggressive price points and an increase in demand for mobility drove growth. Fur-thermore, growth was also fuelled by the introduction of low-price portable PCs and the heavy advertising and promotions.

CyberMedia News Service

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