PC Laptop Bazaar to focus on laptop accessories

Kolkata, Oct 17

The laptop accessory market is a fast growing market and is
being forecasted as the next big thing the IT industry is set to witness. Though
the demand has already started to grow, the boom is yet to come. In order to
capitalize on this booming business vertical, many channel partners across the
country have started to increase their focus in this segment.

Kolkata-based PC Laptop Bazaar is no exception to the rule.
Launched two years back, the key focus area has been selling laptops. Having
sold over 6,000 units, Devender Pasricha, Director, PC Laptop Bazaar felt that
this is the right moment to plunge into the accessories market. "Over a
period, we have realized the growing potential of the laptop accessories market
in India and the vast business opportunity attached to it. We are trying to
utilize the opportunity and make maximum out of it," he said.

He further said, "Laptop today is no more a luxury but a
need-based product. A lot of upgradation will take place, wherein a laptop user
will now go for these accessories to enhance its productivity. The price drop of
the accessories will act as a big factor to its growing popularity," he
opined. The company is now primarily concentrating on two objectives-enhance
its product basket and strengthen its channel network for a better reach since
the company has planned to foray into full-time distribution. "We have
started maintaining a huge stock of accessories like keyboards, adaptors,
cleaning kits, batteries, mice, RAM, USB devices, bluetooth accessories, DVD
combos, OEM extended warranty packs, etc to cater to all kinds of customer
needs. We are ensuring to make our company a one-stop shop for all laptop
accessories requirements of a customer," he informed.

PC Laptop Bazaar has recently tied up with ScratchGuard as
its regional distributor for East. "This is altogether a new business
module for us and we have selected the right kind of product to enter into
distribution," said Pasricha. "It is a utility product and is unique
in its class. With its manifold benefits, ScratchGuard is sure to attract the
users," he added saying that being a bottomline product, ScratchGuard would
ensure good margin both for him and his partners. ScratchGuard is a UK-based
company and comes with five-year replacement warranty. The product protects the
LCD screen of a laptop from getting scratched. "Unlike other products which
are gum-based, ScratchGuard works on electromagnetic technology, and thus
remains effectively attached to laptop screen. It can also be removed when
required and can be washed following the given instructions. It is available in
all customized sizes of laptop screens available in the market," informed
Pasricha.