Panda Security, one of world's leading providers of cloud-based security solutions, has slashed the reseller price of its Antivirus Pro 2012 (single user with 1 year upgrades and toll-free telephonic support ) to Rs. 99 from Rs. 200, with immediate effect. With this move, Panda has become the first antivirus company to break the price barrier of a three-digit figure.
This development is poised to change the antivirus market dynamics in the country. In fact, it is further expected to intensify the competition of this burgeoning market in India since the lowest price offered currently, by any antivirus company, is around Rs. 200. And though every company plays ‘value-for-money' card, Panda will certainly leap ahead with its two-digit offer price. Most importantly, the ultimate benefit will be passed on to the end-users who will be enticed to go Panda antivirus products henceforth.
Alok Gupta, CEO of Delhi-based Softmart Solutions, the authorised partner of Panda Security, said, "We are pleased to announce Panda Antivirus Pro to the market at a path breaking price, which is below Rs.100. This will not only increase the market size but will also encourage the many free antivirus users to start using the paid products available in the market."
Meanwhile, this move by Panda Security is seen as a big competition to single user pack provided by other antivirus companies like Guardian, Norton, and K7.