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Panache to expand its reach in Bengaluru

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DQW Bureau
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size="3">With

an aim to expand its business operations in the South region of the

country, Mumbai-based href="https://www.dqweek.com/panache-steps-into-the-utm-space-with-firefilt">Panache

Infotech, a provider of IT

infrastructure-related embedded products, solutions and services,

plans to open a branch office in Bengaluru. “Seeing the margin of

profit we get from South, we are opening a branch office in Bengaluru

in this fiscal year. Karnataka, Kerala and Andhra Pradesh contribute

about 10% each in our annual revenue,” said Amit Rambhia, director,

Panache Infotech.

size="3">Apart

from the expansion of its branch offices, Panache also expects to

bring in more business deals in this fiscal, and the company is in

discussion with large companies. Recently, the company also entered

into the UTM space with PANACHE FireFilt, which is basically designed

for small and medium-sized companies, who mostly cannot afford to get

reliable and secure service they need due to the cost involved and

lack of resources. It also offers a variety of embedded technologies

and OEM solutions. “In this fiscal year, we will also be appointing

7 regional distributors in Bengaluru. We have built up lots of

strategies for this and are in talks with partners,” added Rambhia.

size="3">Besides

strengthening its distribution network, Panache will also be

revamping its retail strategy to make it more solution-oriented. “We

have a large range of products and we have already tied-up with

several retailers, who can offer solutions to meet the expectation of

clients.” Speaking about the business opportunities for channel

partners, Rambhia said that the company's channel partners get

value addition by offering newer avenues to address their existing

customer's backup.” Also, sharing his future plans on the channel

front, Rambhia added that the company is all set to increase its

channel base to over 1,000 partners in order to encourage

channel-centric activities for better business growth.



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