PACE bags contract from South Korean phone manufacturer

Want to watch Shahrukh Khan cavorting with Rani Mukherjee in the latest movie clip or catch up news on your smart phone?

That too by using minimum power, eliminating errors or disturbances with top video quality? "PACE Soft Silicon has come up with a technology that delivers maximum quality with minimum power in a low-bandwidth -more-compression environment.

Power consumption, wireless error resilience and quality of the video are the key factors here," said Commodore Anand Khandekar, Chairman, PACE Soft Silicon.

The company has also bagged a contract to supply a broad suite of its multimedia technology, video, imaging, audio and speech to a phone manufacturer in South Korea. Neil Salvi, CEO, PACE was very excited with the order and stated that winning this contract against intense global competition was a significant achievement for the company and a measure of the success of their efforts to focus on next generation smart phone platforms. "One major driver in the Japanese and South Korean markets today is the fact that it is now mandatory for all 3G handsets to be multimedia enabled", he added.

PACE also recently demonstrated the most two-way advanced 2-way video conferencing solution on a single chip on Texas Instrument's OMAP platform at both the 3GSM conference in Cannes, France in February and the Symbian Expo in London in April.

According to Commodore Khandekar, the company's focus on optimizing for the next generation phone platforms has enabled PACE to demonstrate 2-way video conferencing on a single chip. "We are six to eight months ahead of the competition in terms of the technology," he asserted.

PACE has tied up with Digital Initiative run by Raj Tilak from the Indian film industry to offer content. Tilak has established a facility for digitizing videos from any source. Tilak ultimately dreams of a digital warehousing park for peoples' content and offering the moment. However, the two companies are on the point of a break-through with a telecom service provider and negotiating with a Japanese company for their network for content creation systems.

PACE has also opened up an office at the Silicon Valley, which would now be the company headquarters and it hopes to target the US market from there. "Since this technology allows us to fine-tune at the availability of the bandwidth, existing networks can perform. We are compatible to all standards," said Commodore Khandekar. PACE is a company that develops high value added multimedia products, applications and architectures for packet-based wireless applications. The company's patented applications and embedded algorithms are fully standards compliant and designed for maximum performance at minimum complexity. PACE's technology is fully optimized for Texas Instruments OMAP, Intel Xscale, as well as other ARM/Risc-based platforms. 

Cyber News Service