Throw some light on the roadshows that you organized in India.
This is the first time that IronPort and Cisco jointly went ahead to address
the channel community. Its main purpose was to showcase our S-series web
security appliance on the technological front. Our roadshows were held in New
Delhi and Bengaluru.
The roadshow focused on the e-mail and web series technology, feature
components of the products, and functionalities of the recently released softer
version of S-series web appliances. We made announcements of hardware
upgradation across web series as well. In addition, we shared our strategies to
supply lower end models to address the SMB and middle-level market in India, as
presently we are aiming to address the middle and lower level enterprises.
Are there any differences in functionalities of products for enterprise
and SMB segment?
Functionality wise, all the boxes are identical, whether they are designed
for enterprise or normal customers. Products targeted for SMB market does not
mean that they are less competent to protect against malware. All the devices
offer same protection. Our approach towards SMB segment has increased and
starting from enterprise section, we are now funneling to middle-level
enterprises, as the products are getting matured.
|steve ledzian Sr Corporate System Engineer, IronPort
What is your strategy to reach the SMB segment?
We are informing our customers that with our newly upgraded hardware and web
series, we are aiming at the lower end customers, because it is not only
enterprises that needs to be protected, but the SMB segment also face the web
security threats of similar intensity.
Do you find any difference in the level of security threats in the Indian
and global markets?
Security is a global concern, without any boundaries. Malware is present
irrespective of geographical locations. Though, there is some behavior in
business place that vary from country to country, but more or less, the main
concern is threat against spam.
We have products for e-mail with respect to spam that can be implemented
across the globe. In few cases, there is some customization in function and
technology for different localities.
What is the concern of IronPort while providing web security appliances?
Today spam is about 90 percent of all the e-mails, so only one out of 10
messages are authentic. Therefore, our main concern is how to get rid of spam
mails without accidentally removing the messages that are important; this is
called false positive. We aim at reducing false positive incidents so that the
authentic messages and mails reach their destination. The C-series of IronPort
products are very competent for e-mail security. Moreover, many times people do
not take it seriously, considering that the problem will automatically go away,
which is unlikely. The fact is that the situation will worsen. Hence a device
has to be in place that can control such a situation.
IronPort S-series is designed to minimize web security threats and protect
websites. It provides security in a very convenient manner to the end users. If
malware rectification slows down the web browsing experience, it will affect the
Internet activities of users and they will not accept such a product. IronPort
S-series assures that malware detection does not degrade end-user experience.