Onida to service Benq mobile phones

DQW Bureau
New Update


Benq India Pvt Ltd has just signed an agreement with Onida to ser-vice its

entire range of mobile products in India. Presently Benq has Accel ICIM and

Ultima as service providers for its IT products while the former also services

its mobile range. Onida will be presently only servicing its mobiles.

"To start with, Onida would be looking at Level 1 and 2 type of repairs

which mostly comprise of problems with the battery, software etc. Onida has

immense penetration in the country with more than 150 service centers for its

own products. Presently these cen-ters are for Onida’s consumer electronics

product range, therefore, talks are still on fina-lizing the servicing

procedures for IT products," disclosed Ashish Bakshi, Country Head, Benq


This latest move is part of Benq process of strengthening its service network

across India. "Benq is aggressive about the Indian market, therefore,

getting our infrastructure set in India was our first priority. Initially our

service centers were present only across 17 cities but now we are present in 50

to 60 cities. There were 21 service centers initially but now there are 175

service centers across all the product lines. It was also essential for Benq to

venture into the growing metros which are the B.C and D class cities,"

pointed out Bakshi.


In fact, Benq recently has consolidated its service offering nationwide by

starting a franchise model service centers at Lamington Road in Mumbai and Nehur

Place in New Delhi. Benq also plans to cover Chennai, Bangalore, Kolkata by

April 2004 and also some other important cities like Hyderabad, Ahmedabad,

Lucknow and Pune by June 2004.

the company has also launched a national toll free helping number to address

end-customber queries. An intranet that will be fully operational by March 2004

will provide Benq dealers easy and immediate access to inventory control, spares

management, warranty authorization and online RMA (repair Material

Authorization). Over and above an online presence, Benq has planned four

inventory/spares hubs located at Mumbia, Delhi, Bangalore and Chennai that is

slated to strategically look after dealers" requirements nationwide.

On increasing its brand presence, Benq has already started taking retail

initiatives. "we have retail concepts called Benq corner and Benq spot

which will be soon visible at a few large retail outlets. And this year our

focus will be to make our brand presence felt through such initiatives. Last

year we wanted to concentrate our energies on setting up the in-frastructure and

the distribution channel in place but the year 2004 would be to make Benq a

household name," added Bakshi.

Nancy Sudheer