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across Karnataka are troubled due to the circulation of old MRP
stickers on the old stock of products at the time when the products
are being sold at the revised prices. Recently, due to the hard drive
crisis and dollar appreciation, the product prices were hiked in the
range of 15-20% from vendor side. But the issue which is brought to
the notice is that the IT partners are facing problems as the revised
prices are not marked in the MRP, due to which resellers face the
problem with end customers.
R Patel, president, AIT said, “The prices have been revised for
many products and there are two issues, which have come out of it. At
first, the dealer's margin is less and therefore any revision in
price has to be shown in the MRP, if not then the dealer's money
goes. Second, if the NDs have old priced stocks, why they sell it at
the revised prices. Why can't they give the same old stock at old
price?”
further added, “Sometimes, dealers don't check the MRP stickers,
and they land themselves in trouble with end customers.” They sell
it with their margins to end customers and therefore, sometime
dealers end up in problems with end customers. One of the channel
partners on the basis of anonymity said, “We often see these things
frequently and we have faced the situation. The companies give us MRP
stickers and we use it accordingly. ”