Old for new: HP LaserJetsÂ

DQW Bureau

25 Sep 2001 00:00 IST

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(HP PSC 950
PIC)

HP printer takes the PC out of digital photo process

SV News Service

Palo Alto, 22 Sept

Taking the personal computer completely out of the digital picture process, Hewlett-Packard has launched a new $400 printer that can take digital photos directly off a camera's memory card and print them.

The all-in-one HP PSC 950 combines, printer, copier, scanner and fax functions and comes with a special slot that is compatible with the three most commonly used types of memory cards: CompactFlash, SmartMedia and the Sony Memory Stick. The printer produces a proof sheet of miniature pictures and the user then selects the images he wants printed in various larger sizes.

Hewlett-Packard (HP) India, a company providing digital imaging and printing solutions has launched a time bound program 'Trade in trade up' for its existing LaserJet customers. The program enables the HP Laserjet user to exchange their old printer for the latest HP Laserjet models in mid and high end range at attractive discounts upto Rs 1 lakh. This special initiative is
being launched in key cities and is valid till 31 October 2001.

In addition, the new exchanged printers will provide customers with a wide range of Internet and wireless features, from embedded Web server (EWS) and embedded virtual machine (EVM) technologies to scan-to-Web functionality, duplexing fast infrared for wireless printing. The initiative is being promoted through active involvement of HP's channel partners. HP has garnered the support of key channel partners to drive the program.

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"This initiative re-iterates HP's commitment to the customer and provide the latest Laser printer technology suitable for the Internet centric environment at affordable price points" says Nitin Hiranandani, Country Business Manager, Imaging and Printing Systems, Hewlett-Packard India.

"The special initiative provides host of advantages to the customer like lower cost of ownership, increased productivity, state of the art technology at affordable price points etc. Customers can access more
information on the site www.hpindia.com/tradein" he adds.

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