NVIDIA to expand its channel program

DQW Bureau
New Update



which provides programmable

graphics processor technologies, has planned to expand the NVIDIA

PartnerForce program to support its channel partners to meet the

growing consumer demands, along with the recent release of the 3DTV

Play software in India. “We would like to extend the dedicated

program under which we create a personalized micro-site for our most

valued customers to access information. We are striving to make this

program even more beneficial and relevant to the members. This is an

ongoing process,” said Nishant Goyal, Head-Sales, NVIDIA (South


According to the company, channel

partners have been eagerly signing up for the program. We have more

than 3,500 resellers registered with PartnerForce program. It is a

platform for them to access all NVIDIA information in one place,

including training and marketing material as well as special schemes

and offers available only for PartnerForce members. "We appoint

partners where there is an opportunity to develop the ecosystem for

our technology and products. Our most recent announcements have

focused on relationships which complement our 3DVision, Tesla and

CUDA technology. Based on the feedback from our distributors, we

found that channels in non-metros-especially in smaller towns-did

not have a platform to upgrade their technical knowledge about our

products. To overcome this challenge we have designed two

programs—the PartnerForce Program and NTRAIN, "said Goyal.

Experiencing a growth of about 100

percent in the first and second quarter of this fiscal year through

the company's channel partners, Goyal said, “We believe that our

channel partners are the extended family of NVIDIA. Our channel

partners are the face of our products, they interact with end

consumers and play a very important role in propagating the 3D

message.” To assist partners, a variety of customizable marketing

tools are available on the PartnerForce Portal to promote the 3D

Vision PC category such as web banners, landing page templates, and

customizable image files of 3D Vision compatible LCD monitors

simulating the out of screen 3D effect with popular game titles.

Not only the company has partnered with

the channel community, but also works closely with various OEMs/ODMs

to develop the best product solutions technology. Goyal said,

“Recognizing the growing popularity of 3D, Original Equipment

Manufacturers (OEMs) are gearing up to meet consumer demand. The

growth potential is huge and we have started experiencing it in the

form of OEMs launching products for this segment and wide variety of

choices to make.”

Also, NVIDIA has brought the 3D

experience within reach of gaming enthusiasts, by launching the 3D

Vision and partnering with several consumer technology brands such as

Acer, Alienware, Asus, BenQ, Connoiseur, Dell, Fuji, HCL, Panasonic,

Samsung, Sony and ViewSonic. NVIDIA has been working with companies

such as Cyberlink to convert 2D movies into 3D.