Notebook is becoming a lifestyle statement

What is Intel's role in terms of ultrathin notebooks?

At Intel, we do a lot of research and take a lot of customer feedback. Over the
years we found that there was a compelling requirement for lighter notebooks
with higher flexibility and mobility by consumers. Specific processors were,
therefore, used as per the customers' requirements. These ultrathin notebooks
with specific processors are much sleeker with good battery life. Consumers need
a full PC experience and performance while buying these notebooks. And this is
where Intel addresses the incorporation of efficient processors, footprint of
the processors, and the overall package of the notebook to trigger new category
of platforms.

R Ravichandran Director, sales, Intel South Asia Technology Solutions Group, HP

How important is form factor for these ultrathin notebooks?

In terms of size and shape, such ultrathin notebooks weigh 2.5-3 pounds. These
notebooks are especially designed for people who are on the move, such as
business class people, who usually opt for lighter versions. Notebook is
definitely becoming a lifestyle statement in urban and metropolitan areas. Intel
bought capabilities and mainstream price points while designing ultrathin
notebooks. It is because of this form factor and Intel's packaging that we feel
that there will be a wider adoption of notebooks.

Are you happy with the way netbooks and nettops are getting market
acceptance?

In India, netbooks have been growing steadily and there has been a
quarter-to-quarter growth, largely in metros and large format retails. From a
nettop perspective, we see that PC is still seen as a family resource in tier-2,
-3, and -4 cities. There has been a greater adoption of nettops by first-time
buyers since, the price point ranges from Rs 12,000-13,000. From an Indian
perspective, it is still seen as a value and a family resource.

PC Suraj

(Source: DQ)