Nokia, Samsung, Micromax emerge Sri Lanka market leaders

In the overall Sri Lanka mobile handsets market, Nokia emerged as the leader with a 31.9% share, followed by Samsung at second position with 17.4%

16 Apr 2013 11:42 IST

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The Sri Lanka mobile phones market recorded sales of over 0.57 mn units in Q4, 2012. This was reported in the Sri Lanka Mobile Handsets Market Review Q4 2012, April 2013 release published by premier IT, telecoms and semiconductor and electronics, market intelligence and advisory firm CyberMedia Research.

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In the overall Sri Lanka mobile handsets market, Nokia emerged as the leader with a 31.9% share, followed by Samsung at second position with 17.4% and Micromax at third position with 10.4%, in terms of sales (unit shipments) during Q4 2012.

Commenting on the results, Faisal Kawoosa, lead analyst, CMR Telecoms Practice said, "With the level of volumes that the Sri Lanka mobile handsets market is doing, it is a natural extension of business opportunity for Indian players. While Micromax is already present in Sri Lanka, it is the right time for other Indian vendors to strengthen their operations in the country and establish their presence. There are many common areas of social, cultural and economic similarity between India and Sri Lanka, making Indian handset brands highly viable for Sri Lanka consumers," Faisal added.

Smartphone sales (shipments) touched 0.05 mn units in Sri Lanka during Q4 2012. Samsung emerged as the leader in the smartphone segment with a 47.07% share, followed by Sony Mobile with 12.50%. Huawei occupied third place with 10.71% share

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"Though 3G connectivity has been limited in the island nation, it is expected to pick up once operators expand their infrastructure to newer areas and optimize the existing coverage. This will result in a rise for demand of 3G-enabled smartphones amongst Sri Lanka consumers," stated Tarun Pathak, analyst, CMR Telecoms Practice.

"A lot of excitement can be seen in the local mobile application developer community, who are creating indigenous apps for smartphones with the active support of operators. Such positive ecosystem developments will further drive the penetration of smartphones in the Sri Lanka market," concluded Tarun.

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