Nokia launches EMI scheme to boost Lumia 925 sales

Nokia has announced the launch of its Easy EMI scheme that will enable customers to buy the Nokia Lumia 925 and pay for it in six equal monthly installments (EMIs) at 0% interest and no processing fee. The scheme will be available across select Nokia priority partners and Multi-Branded outlets across the country. With this move, Nokia has tied up with Citibank, HDFC Bank, Axis Bank, Standard Chartered, HSBC, ICICI Bank and SBI Cards for the Easy EMI scheme and the offer will be available to consumers with credit cards (only) from any of these banks. This tie-up with the banks will help Nokia to get an opportunity to extend its service to a large consumer base.

Viral Oza, director, marketing, Nokia India, says, "Mobile customers today are far more evolved in their aspiration, expectation and usage of a mobile handset. This trend is visible across segments from entry to the high-end. Our insight shows that many customers don't end up buying their preferred handset model as it tends to be marginally above their pre-decided budget, making upfront payment difficult. Our easy EMI scheme at 0% interest addresses that challenge and will allow customers to actually buy the handset they desire."

The Nokia Lumia 925 introduces a metal design with polycarbonate made available in white, grey or black. A wireless charging cover can be clipped onto the back of the phone to take advantage of Nokia's extensive wireless charging accessories and ecosystem.

The Nokia Lumia 925 showcases the latest PureViewcamera innovation, new features and third-party applications coming to the Nokia Lumia range.