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NITO geared up to set North Bengal ablaze

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DQW Bureau
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With the stage all set for

the forthcoming expo in Siliguri, scheduled on February 17, North

Bengal IT Traders Organization ( href="https://www.dqweek.com/nito-to-organise-it-expo-in-february-2011">NITO)

has planned to give it a

'larger than life' flavor, supposedly surpassing most of its

others competitors. Taking up the anti-piracy program in association

with Microsoft in its expo, the association has gone a step ahead in

launching the 'IT Parikrama' across 25 locations in North Bengal with

eight tableaus floating across all locations in the area.

“IT Parikrama has been

taken up to bring all channel partners in North Bengal under the

common hood of the expo, besides inviting all channel partners,

vendors and OEMs. With this, we are also striving to popularize the

'buy original' concept,” said Shankar Dhar, Chairman-Expo

Committee, NITO.

The eight vehicles

dedicated to IT Parikrama is all set to cover Dhupguri, Mainaguri,

JP, Bagdogra, Islampur, Kurseong, Darjeeling, Raiganj, Coochbehar,

Malbazar and 23 other locations besides the state of Sikkim. NITO

President Manoj Baid and Secretary Kamal Saha have been vested with

the responsibility to conduct the IT Parikrama; while 20 other

members are associated with the preparation.

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Also, for the first time

since the inception of the expo in Siliguri, NITO will be holding the

awards night on February 18 commemorating the dawn of a matured

channel scenario comparable to class-A city standards.

“We have finalized the

award categories and will be presenting the awards to our fellow

channel partners, vendors and OEMs and the related service sector

from the entire North Bengal area. There will be a total of 20 awards

in all,” Dhar elaborated.

In this endeavor, NITO

will soon be setting up an independent panel to judge the nominations

comprising of national distributors, vendors and OEMs and related

industry experts.

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As some of the major

associations in the East are trying to increase their boundaries

geographically and enhance membership base, NITO has also followed

suite and has taken up this course. However, unlike big associations,

NITO is unwilling to expand its membership base beyond North Bengal

and wants to concentrate over this geography. As a clear indication,

the association is most unwilling to poach upon membership base of

the local associations signaling a notion of peaceful coexistence

with other local bodies.

“NITO is based out of

North Bengal and we can better understand and address dealer concerns

in North Bengal than any other remote associations. I want to make it

known to the channel fraternity that NITO is not only limited to

Siliguri, but is ready to take up dealer concerns in the entire North

Bengal area,” Dhar added.

Besides, NITO has also

shown keen interest to partner with other associations in the East

and has invited COMPASS (Kolkata), NECTA (Assam), ITAO (Orissa), BITA

(Bihar), JITA (Jamshedpur), JCWA(Jharkhand), CAD (Dhanbad) and

RITA(Roukella) to the expo. However, although these associations have

been invited, the participation is only limited to the awards night

and not a direct expo participation. Making the stance of NITO clear,

in terms of local partnerships, Dhar said, “NITO is not only

limited to address dealer concerns in Siliguri, but is ready to

cooperate with other fellow associations over issues of the channel

community affecting en-masse. We are the propagators and inventors of

the anti-piracy campaign and will continue to benefit the cause of

the channels whether in North Bengal or in our neighboring states.”

The fair has been

sponsored by Logitech with the co-sponsor featuring Intex.

ComputerLand, IT Mall, Universal Computer, Technocrat, Laptop bazaar

and Netai Computer are the associated sponsors with official

anti-virus featuring Kaspersky.

With this glut of

preparations on the way, NITO is all set to emerge as the second-most

prominent association in the East. The DQ Week is the official

media partner for the 9th Computer Fair, IT Parikrama and NITO Awards

Night 2011.

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