/dqweek/media/agency_attachments/JNb31gQnqJvAm0jqPxaV.png)
Follow Us
With the stage all set for
the forthcoming expo in Siliguri, scheduled on February 17, North
Bengal IT Traders Organization (
has planned to give it a
'larger than life' flavor, supposedly surpassing most of its
others competitors. Taking up the anti-piracy program in association
with Microsoft in its expo, the association has gone a step ahead in
launching the 'IT Parikrama' across 25 locations in North Bengal with
eight tableaus floating across all locations in the area.
“IT Parikrama has been
taken up to bring all channel partners in North Bengal under the
common hood of the expo, besides inviting all channel partners,
vendors and OEMs. With this, we are also striving to popularize the
'buy original' concept,” said Shankar Dhar, Chairman-Expo
Committee, NITO.
The eight vehicles
dedicated to IT Parikrama is all set to cover Dhupguri, Mainaguri,
JP, Bagdogra, Islampur, Kurseong, Darjeeling, Raiganj, Coochbehar,
Malbazar and 23 other locations besides the state of Sikkim. NITO
President Manoj Baid and Secretary Kamal Saha have been vested with
the responsibility to conduct the IT Parikrama; while 20 other
members are associated with the preparation.
Also, for the first time
since the inception of the expo in Siliguri, NITO will be holding the
awards night on February 18 commemorating the dawn of a matured
channel scenario comparable to class-A city standards.
“We have finalized the
award categories and will be presenting the awards to our fellow
channel partners, vendors and OEMs and the related service sector
from the entire North Bengal area. There will be a total of 20 awards
in all,” Dhar elaborated.
In this endeavor, NITO
will soon be setting up an independent panel to judge the nominations
comprising of national distributors, vendors and OEMs and related
industry experts.
As some of the major
associations in the East are trying to increase their boundaries
geographically and enhance membership base, NITO has also followed
suite and has taken up this course. However, unlike big associations,
NITO is unwilling to expand its membership base beyond North Bengal
and wants to concentrate over this geography. As a clear indication,
the association is most unwilling to poach upon membership base of
the local associations signaling a notion of peaceful coexistence
with other local bodies.
“NITO is based out of
North Bengal and we can better understand and address dealer concerns
in North Bengal than any other remote associations. I want to make it
known to the channel fraternity that NITO is not only limited to
Siliguri, but is ready to take up dealer concerns in the entire North
Bengal area,” Dhar added.
Besides, NITO has also
shown keen interest to partner with other associations in the East
and has invited COMPASS (Kolkata), NECTA (Assam), ITAO (Orissa), BITA
(Bihar), JITA (Jamshedpur), JCWA(Jharkhand), CAD (Dhanbad) and
RITA(Roukella) to the expo. However, although these associations have
been invited, the participation is only limited to the awards night
and not a direct expo participation. Making the stance of NITO clear,
in terms of local partnerships, Dhar said, “NITO is not only
limited to address dealer concerns in Siliguri, but is ready to
cooperate with other fellow associations over issues of the channel
community affecting en-masse. We are the propagators and inventors of
the anti-piracy campaign and will continue to benefit the cause of
the channels whether in North Bengal or in our neighboring states.”
The fair has been
sponsored by Logitech with the co-sponsor featuring Intex.
ComputerLand, IT Mall, Universal Computer, Technocrat, Laptop bazaar
and Netai Computer are the associated sponsors with official
anti-virus featuring Kaspersky.
With this glut of
preparations on the way, NITO is all set to emerge as the second-most
prominent association in the East. The DQ Week is the official
media partner for the 9th Computer Fair, IT Parikrama and NITO Awards
Night 2011.