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NITO Expo starts with a bang

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DQW Bureau
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href="https://www.dqweek.com/nito-geared-up-to-set-north-bengal-ablaze">North

Bengal IT Traders

Organization (NITO) launched its annual IT exhibition at the

Stadium

Mela Ground in Siliguri with the objective of maximizing channel

trade in the North Bengal area.

Inaugurated by Ashok

Bhattacharya, Cabinet Minister-Urban Development and Municipal

Affairs, Government of West Bengal and Nantu Pal, Deputy Mayor of

Siliguri Municipal Corporation, the event kick started on a high note

with visitors in the expo exceeding NITO's expectations on the very

first inaugural eve. “We are overwhelmed with the response we have

received so far from the visitors. Although we do not have any

traditional 'theming' policy for the fair, we are trying to bring

the small scale IT dealers in the area to the forefront,” said

Manoj Baid, President, NITO.

Drawing a large scale

participation from the sponsors; with Logitech featuring as the

primary sponsor of the event, along with other key vendors, the

channel community in the area has actively taken up sponsorships in

the area. “Besides Intex featuring as the co-sponsor for the event,

we have received good response from the channel community and have

been successful in bringing the channels at the forefront this time

as sponsors of the event,” said Shankar Dhar, Chairman-Exhibition

Committee, NITO.

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Computer Land, Universal

Computer, Laptop Bazaar, Netai Computers and Technocrat are the

associated sponsors of the event.

Further, in its efforts to

push the channels into active participation, NITO has offered low

budget stalls to enhance dealer participation in the region. The

budget for the expo is estimated at Rs 14 lakh and the total number

of stalls is projected at 114. This amounts to a steep 40 percent

increase, compared to its last expo in the previous year. Besides, the

association

has successfully concluded the IT Parikrama across 20 locations in

North Bengal excluding Sikkim.

“The average footfall in

the expo this time may suffer a bit as a result of the Gorkha

agitation in Darjeeling; and the nearby hilly area together with

Sikkim is being cut off. As this is a political problem, we cannot do

anything except witness the outcome silently,” Baid concluded.

The Siliguri-based

association has been active in the region with exhibitions and

channel communications since its inception in mid 2009 emerging out

of the IT forum, based out of the same area. Presently, in Siliguri,

the SOHO segment accounts for about 35 percent of the sales with the

enterprise and SMB segment accounting for 20 percent each and the

defense segment taking the rest of the share. Through the expo, NITO

is planning to tap market potentials arising from these segments.

The DQ Week is the

official media partner for the NITO IT Expo.

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