NITA starts live TV show on local channel

Nilgiri Information Technology Association (NITA) has started a live TV show
since July last week on a local cable network, CTN, every week to answer the
queries of consumers across Nilgiri. The program is shown every week between
8-9pm on Tuesdays.

Currently, the association is spending on the program. Going forward, it has
plans to pitch for sponsorships.

On the show, there will be three channel partners in the panel to address the
queries of the callers. In every show, there are about 15-20 people calling up
with queries.

Terrance Rajesh, President, NITA,said, “It is a unique initiative to build a
close relationship with the consumers. We get queries on pricing, software
piracy, anti-virus. We do solve some basic technical snags at times over the
phone itself.”

The association ensures that all its members get a chance to sit in the
panel.

“Now, many people in Nilgiri know about NITA. There is a very good response
from the consumers,” Rajesh informed. NITA is planning a free service camp for
the customers in Coonoor shortly.