Top five brands that have dominated the pre-owned smartphone industry

Delving deeper into this concept, we have compiled a list of the top five brands that excel in the pre-owned smartphone industry by delivering reliable refurbished devices while supporting sustainable practices

DQW Bureau
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The smartphone industry has witnessed a remarkable shift towards sustainability and affordability in recent years, resulting in a significant market for pre-owned devices. Capitalizing on this trend, numerous brands in India are now offering high-quality renewed smartphones that not only promote sustainability but also provide cost-effectiveness to consumers. 


Delving deeper into this concept, we have compiled a list of the top five brands that excel in the pre-owned smartphone industry by delivering reliable refurbished devices while supporting sustainable practices.


ControlZ headquartered at Gurugram, is leading the way in promoting sustainability in the electronics industry. The startup specializes in the component-level renewal of pre-owned devices, providing consumers with an as Good as new experience. Unlike other refurbished devices, the brand focuses on renewing both cosmetically and functionally, therefore increasing its life cycle. The company is committed to addressing the rising issue of manufacturing waste and is devoted to renewing smartphones to premium standards. ControlZ's highly proficient team ensures that every device passes through stringent checks for optimum quality before being delivered to consumers. 


The company has successfully sold more than 60,000 renewed phones to date, illustrating an unparalleled commitment to quality. It also offers extensive warranties, ensuring customer satisfaction and trust with quality premium smartphones at affordable prices.

Furthermore, their devotion to sustainability aligns perfectly with the global push for a circular economy, underlining the reuse and refurbishment of products to minimize environmental impact.



XtraCover's excellent reputation stems from its meticulous refurbishment process and distinctive marketplace for refurbished phones. The company prides itself on employing highly experienced engineers who leverage state-of-the-art workshops and globally recognized diagnostic tools to refurbish each device. With a rigorous quality control process, including XCQC certification for all devices, XtraCover sets the benchmark for excellence in the industry.

The company also offers an extensive warranty of up to one year on its devices, assuring customers of their product's reliability. The brand's emphasis on refurbishing phones to superior quality has made it a trusted name in the pre-owned smartphone market.



Cashify, formerly known as ReGlobe, aims to simplify the process of selling and purchasing used electronic gadgets. The platform offers a hassle-free experience for users to sell their used smartphones, tablets, laptops, and other devices to professional buyers. In addition, Cashify's alliances with major original equipment manufacturers and e-commerce giants like Amazon have expanded its reach and credibility. The platform also offers high-quality renewed smartphones, bolstering its presence in the pre-owned smartphone market.

Amazon Renewed

Amazon Renewed is a part of the global e-commerce giant Amazon, which offers certified refurbished products, including smartphones. The platform ensures the quality and functionality of the products by conducting comprehensive inspections, testing, and certification processes. Boasting a substantial repository of renewed smartphones, Amazon Renewed has earned the trust and loyalty of customers who are eyeing reliable pre-owned devices.



OLX is a well-known online classifieds platform that serves as a dedicated space for peer-to-peer transactions of various products, including smartphones.

A pan-India marketplace, OLX enables individuals to buy and sell used devices directly, thus democratizing the process of buying and selling smartphones. While it is not directly involved in the refurbishment of devices, the OLX platform delivers a broad range of options to consumers looking for budget-friendly pre-owned smartphones. 

By promoting affordability and accessibility, it makes the process of purchasing a smartphone a hassle-free experience for everyone. The emergence of these brands exhibits a substantial shift in consumer behaviour and a rising preference for sustainable and affordable alternatives in the tech industry. 

As consumers become more environmentally conscious and look for value in refurbished devices, these brands will continue to innovate and set new standards in the pre-owned smartphone market. Their commitment to quality, sustainability, and customer satisfaction is transforming the smartphone industry and laying the foundation for a more environmentally responsible and economically feasible future in the tech domain.