Brother Republic Day printer offers target home users

Brother International India has announced Brother Republic Day printer offers as part of a 10-day sales window running from January 16 to January 26, 2026. The initiative focuses on expanding access to printing solutions for households, students, remote workers, and small businesses.

The offers include discounts of up to 30 percent across ink tank and laser printer models, covering entry-level, wireless, and multifunction devices. The sale aligns with growing demand for home-based productivity tools as work, education, and small business operations continue to shift into residential spaces.

Focus on ink tank and laser segments

As part of the Republic Day campaign, Brother International India is positioning its portfolio to address varied printing requirements. Ink tank models are aimed at high-volume, low-cost printing needs, while laser printers are positioned for speed, duplex printing, and document-heavy workflows.

The company has indicated an intent to strengthen its presence in the ink tank segment, targeting a quarter share of the category by aligning product features with household and home office use cases.

Models included in the Republic Day offers

The Brother Republic Day printer offers span newly launched and existing models.

Ink tank printers on offer include the DCP-T236 and DCP-T436W, both positioned for home and student use, with features such as colour printing, scanning, copying, and wireless connectivity. The DCP-T535DW adds an automatic document feeder for higher productivity needs.

Laser printers included in the sale range from the HL-L2321D, focused on fast monochrome printing with automatic duplex, to multifunction models such as the DCP-L2541DW, DCP-L2520D, DCP-L2680DW, and DCP-L2605DW. These models offer combinations of print, scan, and copy functions along with Wi-Fi, LAN, and USB connectivity options.

Positioning around productivity and access

According to Alok Nigam, Managing Director, Brother International India, the Republic Day offers are intended to make printing solutions more accessible to Indian households and entrepreneurs. He noted that reliable printing continues to play a role in supporting education, remote work, and small business operations.

The company stated that the offers are designed to lower the cost of ownership while providing features suited for sustained home and small business usage.

Limited-period availability

The Brother Republic Day printer offers are available for a fixed 10-day period. The company has positioned the campaign as part of a broader effort to align its printing portfolio with evolving usage patterns driven by home-based productivity and small enterprise requirements.